A brand refresh
As part of USA Today's 2017 brand-refresh my team created a video graphics package to serve as a template for the newspaper's online content. As the team created these graphics we did an in-depth research and presented case studies of companies such as Vox, CNN, Vice, AJ+, my team had a great inspiration phase that led to the new branding for the online content of the brand.
Senior Art Director: Glenann Godden,
Designer: Peter Verastegui,
Designer: Dylan Glenn
Introducing new visual elements
City maps, geometric shapes, and new colors
Gannett's business has two markets, a local and a national. The refresh had to work with both markets