USA Today
BrandingA brand refresh
As part of USA Today's 2017 brand-refresh my team created a video graphics package to serve as a template for the newspaper's online content. As the team created these graphics we did an in-depth research and presented case studies of companies such as Vox, CNN, Vice, AJ+, my team had a great inspiration/research phase that led to valuable fidings.
Credits
Senior Art Director: Glenann Godden,
Designer: Peter
Verastegui,
Designer: Dylan Glenn
Introducing new visual elements
City maps, geometric shapes, and new colors
![Colors](/img/works/work-1/Colors-National-Market.png)
![city map](/img/works/work-1/City-Map-Local-Element.png)
![New elements](/img/works/work-1/Linear-Elements.png)
Gannett's business has two markets, a local and a national. The refresh had to work with both markets
Local
National
Video Graphics
![New elements](/img/works/work-1/USATODAY-National-Intro-1080x1080-Opener.jpg)
![New elements](/img/works/work-1/USATODAY-National-Name-Title-1080x1080.jpg)
![New elements](/img/works/work-1/USATODAY-National-Audio-1080x1080.jpg)
![New elements](/img/works/work-1/USATODAY-National-Text-Boxes-1080x1080.jpg)
![New elements](/img/works/work-1/USATODAY-Local-Intro-1080x1080.png)
![New elements](/img/works/work-1/USATODAY-Local-Outroa-1080x1080.png)
![New elements](/img/works/work-1/USATODAY-National-Outro-1080x10800-2.png)
![New elements](/img/works/work-1/USATODAY-Local-NameTitle-1080x10802.jpg)
Video editing guide
![Colors](/img/works/work-1/Video-Structure-2.png)
![grid](/img/works/work-1/Social-media-grid.png)
![New elements](/img/works/work-1/Outro-options-2.gif)
![New elements](/img/works/work-1/Outro-option-5.gif)
![New elements](/img/works/work-1/Outro-option-3.gif)
Social media styleguide
![Social video styleguide](/img/works/work-1/Social-Video-Styleguide.png)