Director of Design, UX Strategy, and Branding.

Hi, I'm Peter. I'm a Director of Design who still thinks like an artist. I run the design practice at Giro54, an agency in Santa Cruz, Bolivia, where I build teams, shape UX strategies, and work directly with clients figuring out what they actually need. Ten years in, I still care about the craft. I just also care about the bigger picture now. When I'm not designing, I'm probably adding to this playlist I've been curating for over a decade — it says more about me than any bio could.