Burger King
Not a blank canvas
One of the most recognizable brands on the planet — every color, every font, every flame-grilled detail already defined. The challenge isn't creating a visual identity. It's using one brilliantly.
Burger King Bolivia came to Giro54 with an app that worked but didn't convert. Too many steps, unclear navigation, a design that wasn't connecting. The experience was there. The ease of buying wasn't.
Credits
Client: Bolivian Food S.A.
Director of Design: Peter Verastegui
UX Designer: Gabriela Terrazas
The work
We translated BK's visual system into the interface — coherent with the brand, not just compliant with it. The ordering flow got rebuilt from the ground up: fewer steps, clearer actions, faster checkout.
And because this is Burger King, we let it have some fun. SVG animations and microinteractions bring the brand's personality into the experience without ever slowing it down.
The Challenge
The brief started as a digital branding exercise. It grew into a full app and web platform — ordering, home delivery, restaurant pickup, driver logistics. The scope expanded. We expanded with it.
The design challenge: make it feel unmistakably BK — bold, fun, irreverent — without ever getting in the way of someone just trying to order a Whopper.
Translating the visual system
The app experience needed to feel unmistakably Burger King while still behaving like a fast, modern product.
Ordering flow and on-screen personality
The core UX work was simplifying the path to purchase. Clearer navigation, fewer decision points, and faster checkout made the app feel less like a task and more like an invitation.
We also made the illustrations work harder. They do not just decorate the interface; they guide the user through the menu, support moments of delight, and reinforce the tone of the brand.
What We Learned
Working with a brand this established teaches you something: restraint is a skill. Everything you need is already there — your job is to know what to add, what to leave alone, and how to make it all work together.
That balance is what drove every decision on this project. The result is a product that doesn't just look like BK. It works like one.
